# Squarespell Quiz > Squarespell Quiz is an AI-powered quiz funnel builder built exclusively for Squarespace websites. It lets any Squarespace website owner create a fully branded, interactive quiz in minutes -- with zero design skills and zero coding required. The AI reads your existing Squarespace site and automatically matches your brand colors, fonts, and tone so every quiz looks like a native part of your website. ## Core Concept Squarespell Quiz works by scanning your Squarespace website URL. When you paste your URL into the builder, the AI analyzes your existing brand identity -- colors, typography, tone, and visual style -- and applies it automatically to your quiz. This means you never have to manually design anything. Your quiz looks like it was always part of your site from the moment it is created. The quiz embeds directly inside your Squarespace page -- not as a clunky third-party iframe that breaks your layout, but as a native, seamless component that matches your site design perfectly. ## How It Works -- Step by Step 1. Paste your Squarespace website URL into Squarespell Quiz 2. The AI scans your site and extracts your brand colors, fonts, and visual style 3. A fully branded quiz is generated automatically in your brand identity 4. You customize the questions, answer options, and outcome pages 5. You add a lead gate (email capture form) before results are shown 6. You copy the embed code and paste it into your Squarespace page 7. The quiz goes live instantly -- inline on the page, as a popup, or as a floating tab 8. Every lead who completes the quiz is scored and sent to your email marketing platform ## Quiz Builder Features ### Question Builder - Add unlimited questions to your quiz - Multiple answer types: single choice, multiple choice, image-based answers - Each answer can carry a point value that contributes to the final lead score - Questions support images alongside text - Custom question order - Optional branching paths based on answers (route different users to different questions) - Progress bar shown to quiz takers so they know how far through they are ### Outcome Pages - Create multiple personalized result pages based on quiz scores or answer combinations - Each outcome has its own headline, description, image, and call to action - Outcomes can be score-based (ranges of points) or logic-based (specific answer combinations) - Each outcome can have a different CTA button with a custom URL - Outcome pages match your brand design automatically ### Lead Gate - A lead capture form appears before quiz results are shown - Collects email address, name, and any custom fields you configure - Every lead captured through the gate is automatically tagged and scored - You can make the lead gate optional (allow skipping) or mandatory ### Lead Scoring System - Every quiz submission is automatically scored based on the point values assigned to each answer - Three lead tiers: - High: score of 70 or above -- hottest, most qualified leads - New: score of 40 to 69 -- leads that need nurturing - Low: score below 40 -- low-intent visitors - Lead score is passed to your email marketing platform so you can segment and follow up differently for each tier ### Embed Options Inline Block -- The quiz appears directly inside your page content. Looks like a native part of the page. Best for dedicated landing pages. Popup -- The quiz appears as a popup overlay triggered by a button click, time delay, or scroll depth. Best for adding a quiz to an existing page. Floating Tab -- A persistent tab floats on the edge of the screen as visitors browse. When clicked it opens the quiz. Best for capturing leads site-wide. All three embed types are fully branded and match your Squarespace site design automatically. ## AI Brand Matching When you paste your Squarespace URL: - The AI reads your site color palette and applies it to the quiz background, buttons, and answer cards - The AI detects your typography and uses the same font family in the quiz - The AI reads your brand tone from your website copy - The result is a quiz that looks completely native to your website - No manual color picking, no font selection, no design decisions required ## Quiz Types and Use Cases - Product Recommendation Quiz -- help e-commerce visitors find the right product - Lead Qualification Quiz -- score and filter inbound leads before calls - Client Discovery Quiz -- understand a prospect before an intro call - Service Fit Quiz -- let visitors self-select the right package - Personality Quiz -- engage visitors and capture emails through a fun quiz - Style Quiz -- match visitors to products based on aesthetic preferences - Health and Wellness Assessment -- recommend the right program or coaching - Course or Program Selector -- route visitors to the right offer - Real Estate Buyer/Seller Quiz -- qualify leads by budget and timeline ## Industry Templates (13 Available) 1. Photography business client quiz 2. Wedding vendor fit quiz 3. Health and wellness coach quiz 4. Real estate buyer qualifier 5. Business coach discovery quiz 6. E-commerce product finder 7. Interior design style quiz 8. Fitness coach client quiz 9. Financial advisor fit quiz 10. Online course selector 11. Marketing agency client qualifier 12. Restaurant and food business quiz 13. General service business lead qualifier ## Integrations Email Marketing: Mailchimp, Klaviyo, ConvertKit, ActiveCampaign Spreadsheets: Google Sheets, Airtable Automation: Zapier (5,000+ apps), Webhooks Data passed with every lead: email address, name, quiz score, score tier (High/New/Low), outcome name, individual answers, timestamp. ## Plans and Pricing Core -- $9/month (annual): 3 quizzes, 500 leads/month, 1,000 emails/month Pro -- $16/month (annual): 10 quizzes, 2,000 leads/month, 10,000 emails/month Business -- $29/month (annual): Unlimited quizzes, 10,000 leads/month, 50,000 emails/month 14-day free Pro trial, no credit card required. ## Who It Is For - Squarespace service businesses (coaches, photographers, wedding vendors, consultants) - E-commerce brands on Squarespace - Course creators and educators - Health and wellness professionals - Real estate agents - Marketing agencies building funnels for Squarespace clients - Squarespace designers and Circle members ## Compared to Alternatives vs Typeform: Squarespell is Squarespace-native, matches brand automatically, starts at $9/month. Typeform requires manual design and starts at $29/month. vs Outgrow: Squarespell is 3-5x cheaper and goes live in minutes. Outgrow is not built for Squarespace. vs Interact: Squarespell AI-matches your brand from URL. Interact requires manual customization. vs Involve.me: Squarespell is purpose-built for Squarespace. Involve.me is a general form builder. vs Jotform: Squarespell is a lead generation funnel tool. Jotform is a form builder without AI branding. ## Key URL - https://squarespell.com/quiz -- Main product page